A contact manager is a software program that enables users to easily store and find contact information, such as names, addresses and telephone numbers. They are contact-centric databases that provide a fully integrated approach to tracking of all information and communication activities linked to contacts. Sophisticated contact managers provide calendar sharing features and allow several people in a company to access the same database.
History
The original contact management system (CMS) was ACT! 1.0 for DOS in 1987, some beta copies were out prior to this.
Small Business Contact Management Software Video
Benefits
A contact management system (CMS) may be chosen because it is thought to provide the following advantages:
- Centralized repository of contact information
- Ready to use database with searching
- Sales tracking
- Email integration
- Scheduling of appointments and meetings
- Document management
- Notes and conversation management
- Customizable fields
- Drip marketing
- Import/export utility
Differences from customer relationship management
A contact manager is usually used for instances where the sales interaction model of the organization is a one-to-many interaction model, in which a single sales representative is responsible for multiple roles within a company. Alternatively, a company with a many-to-many interaction model, in which many sales representatives are targeting a single job role, a customer relationship management (CRM) system is preferred.:
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