International School Of Business And Media - International School Of Business

The International School of Business & Media, known more familiarly as ISB&M, is a group of private business schools founded in the year 2000 by its President, Dr. Pramod Kumar, Ph.D in Organizational Behaviour, IIT, Bombay

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History

The ISB&M group first established its college at Pune in 2000 followed by Kolkata in 2004, Gurgaon in 2005, Bangalore in 2006 and lastly Pune Nande in 2009. With a national presence ISB&M is well able to reach out to students in different parts in India. The campuses represent a true India as each campus has students from different parts of the country as well as its neighboring countries.

Both Pune and Bangalore are fully residential and provide all facilities required by a student. Gurgaon and Kolkata do not have residential facilities.

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Academics

ISB&M is a business school offering professional courses in both Business Management and Media Management at postgraduate and undergraduate levels.

The two-year full-time Postgraduate Programme in Business Management is offered with specialization in Marketing, Finance, Human Resource and Insurance & Risk Management. Pune-Nande campus, Pune-Viman Nagar/Mulshi campus and Bangalore campus offer the AICTE approved PGDM programme. Kolkata campus offers AIMA-AICTE approved PGDM programme as well as the UGC approved MBA programme. Gurgaon campus offers ISB&M autonomous PGPBM programme as well as the UGC approved MBA programme.

The programme allows the student to understand and learn about present business practices. A five-month internship with the country's best companies further strengthens the student's understanding of the business & the corporate worlds and enhances his abilities to be a future manager. At the end of the two-year programme, students are placed in top Indian companies as well as in MNCs across all industry sectors.

The undergraduate programme is a three-year full-time programme. Both the courses, Management and Media, provide internships for students so that they have a greater understanding of business, whether it be in Management or Media.

ISB&M features among top-ranked B-schools in India and received numerous international and national awards for academic excellence.

The course details are as follows:

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Postgraduate Programme in Management

AICTE approved PGDM programme (available in Pune-Nande, Pune-Viman Nagar/Mulshi and Bangalore campus) is offered with the following specialisations:

• Marketing
• Finance
• Human Resource Management
• Insurance & Risk Management

ISB&M's autonomous programme, the PGPBM (available at Kolkata & Gurgaon campus), is a two-year full-time programme. Along with the autonomous degree, Kolkata campus offers PGDM programme from AIMA (an AICTE approved body, for which Kolkata campus is a Nodal Centre) or an MBA degree from a UGC recognized University. Gurgaon campus offers UGC approved MBA along with ISB&M's PGPBM programme.

ISB&M's PGPBM programme is divided into two levels: Year 1 is the General Management Level which focuses on all areas of Business Management that are essential for a holistic view of Management. After successful completion of this level a student progresses to Year 2. At the second level a student studies Specialised Management with dual specialisation.

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Postgraduate Programme in Media

The Media Department offers two programmes, a two-year full-time course and a nine-month full-time course. Both programmes offer long internships.

Postgraduate Programme in Media & Communication with MBA / PGDM

This Media Management programme is a full-time two-year course that is designed to cater to the needs of those seeking a career in Media. It has two levels, the Basic Level during the 1st Year and the Specialised Level during the 2nd Year. It offers dual specialisation in Advertising and Communications & Marketing. Students who complete this course can, on graduation, pursue careers in Advertising, PR and Corporate Communication as well as in Marketing in Media, Entertainment and Corporate and Business houses. A 16-week internship is offered at the end of the Basic Level Programme.

Students who complete the Specialised Level qualify for Placement Assistance while those who complete only the Basic Level qualify for internship training or lower end entry level jobs.

Postgraduate Programme in Media & Communication

This programme is of 9 months duration and offers an autonomous Certification by ISB&M and provides two different areas of study:

Journalism and Content Generation:Students pursuing this course will be able to pursue careers in Print, TV, Radio, Web and other Digital domains.

Audio Visual and Digital Production:This course is ideal for those who desire to be Directors, Producers and Filmmakers in Broadcast and Digital Productions.

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Postgraduate Programme in Supply Chain & Operation Management

This programme is only for engineering graduates and is available at the Pune-Viman Nagar/Mulshi campus. This programme leverages engineering knowledge and blends it with management skills related to supply chain and operation management. AICTE approved PGDM in Supply Chain & Operation Management is offered along with this course.

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Undergraduate Programmes

BBA (Management)

This is a three-year full-time undergraduate programme. The degree awarded is Bachelor of Business Administration (BBA) under SHIATS Deemed University and is approved by the Joint Committee of UGC - AICTE - DEC.

In addition to the degree, a student also receives an ISB&M Certificate in Management with specialisation in any one of the following areas:

• Certificate in Entrepreneurship
• Certificate in Financial Services Management
• Certificate in Sales and Marketing
• Certificate in Retail Management

The undergraduate programme also provides internships in premiere business organizations which provide students with a wonderful opportunity to work in a corporate environment and learn about the intricacies of management on a firsthand basis.

BBA (Media)

This course has the distinction of offering a niche media and communication programme with a management orientation to meet the demands of a rapidly changing media industry. This is a 3-year full-time undergraduate course. In addition to the BBA, Students receive the ISB&M autonomous Certificate Programme in Media and Communication which offers the following areas of study over three years:

• Advertising
• Public Relation
• Corporate Communication
• Still and Video Camera Handling
• Video Editing and Final Cut Pro
• Graphics and Designing
• Social Media Marketing
• Film and Documentary Making
• Short Film and Ad Film Making

The students are encouraged to do more than one internship so that, at the end of the three years, they have a holistic view of the media industry, both theoretical and practical, and are able to decide on their particular area of interest.

At the completion of the programme students are able to pursue careers or study further in the areas of:

• Journalism
• Advertising
• Public Relations and Event Management
• Audio Visual Production
• Media Studies

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School of Technology (SOT)

ISB&M School of Technology is approved by AICTE, New Delhi, recognized by DTE (Directorate of Technical Education) and affiliated to the University of Pune. It offers four years full-time Bachelor of Engineering (B. E.) degree courses in the following disciplines:

• Mechanical Engineering
• Electronics & Telecommunication Engineering
• Information Technology
• Computer Engineering

The institute is a part of the Pune-Nande campus.

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Student Life

A student's life is very full at ISB&M. Each student is encouraged to participate in activities which will enhance his skill sets and thereby help him to achieve his fullest potential as a student and as a future Manager.

Student Cells

ISB&M has numerous cells which are essentially student driven and managed by the students but usually have a faculty member as a guide and mentor. Each Cell focuses on a different need or aspect of student life, thereby making the experience at ISB&M both richer and fuller. The student body is headed by a President and Vice President from the student community who coordinate between the various cells to ensure the success of any campus activity. These can range from organising placements and interacting with senior corporate professionals to organising guest lectures, seminars and cultural events.

The student cells are as follows:

• Placement Assistance Cell
• Corporate Relation Cell
• Professional Development Cell
• Digi-Eye Cell
• Technology Cell
• Lifestyle Cell
• Sporties
• Alumni cell

Events

ISB&M has several events that are totally managed by students Council. This gives them rich experiences in planning, budgeting and managing events. They actively participate in all events across all campuses. Events are an integral part of a student's life not only for enjoyment but also to help develop their managerial skills, since they are the ones at the helm.

Orientation Programme for Freshers: The week-long orientation, which ends with an outbound trip, introduces the students to the rigours of a management student's life. During this programme a number of business leaders speak to the students about life in the corporate world. Freshers welcome these sessions especially since these are highly interactive and questions are always welcome.

HR Share: An annual 2-Day HR Conference is held, where industry leaders are invited to discuss and debate on emerging trends in Human Resource with futuristic and contemporary themes. Conference for the last year was held on 17th&18thof October, 2014 on the theme of "HR Change & Transformation"In Pune. Mr. Dr. Dileep N Deobagkar, Former Vice Chancellor, Goa University was the chief guest of the conference.

Chain Act: ISB&M hosts this Supply Chain Conference where eminent speakers from industry share their experiences on contemporary issues in Supply Chain Management.

Media Pulse: An annual media seminar organized at various cities of India by the students of ISB&M. This allows interaction between the students and the doyens of the media industry.

Annual Convocation: Annual convocation is held in each campus. During this solemn ceremony, certificates are awarded to successful students on completion of their programmes. Medals are given to outstanding performers of different programmes. The convocation speech and the keynote address are delivered by high-profile dignitaries.

FORZA: ISB&M celebrates its foundation day with Force, Zest and Attitude. It is held over two days, the 23rd and 24 July. Though this is held at the Nande Campus it is mandatory for all students, belonging to the ISB&M group, to attend. This event provides a wonderful opportunity for students to get to know those from other ISB&M campuses.

Crescendo: This is the annual cultural programme organized by the students of Pune-Nande campus.The 3-day festival includes various competitive events like quiz, dance, music, painting, innovative games and fashion show. On the last day of Crescendo, some prominent artist is invited to give a live performance.

Fiesta: The Kolkata students organise this 2 day event. Students from various colleges in Kolkata participate in a variety of events which include presentation of business plans, debates, quizzes, as well as cultural events.

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